Suvat Blue

Participating youth in this program created the platform Suvat. 

 The program formed from the Ministry of Children, Community and Social Services by the provincial government. It is a youth violence and human trafficking prevention program with a broad scope on educating and empowering youth by building digital media platforms.
The program begun last summer and a series of workshops on a variety of topics were covered. They were attended by multicultural youth and adults.
The program networks youth as a peer resource for each other. The program is building a sustainable digital media library. This will involve making content of videos, photographs, blogs, and a podcast. There is also a website and social media platforms that have branded the project called SUVAT BLUE. The name came from the words “survivors” and “anti-trafficking” combined.
Eventually, focus groups of Black youth were conducted from March 2022 and are currently ongoing. Some of them agreed to be interviewed in person on video to build toward the media library. Be on the lookout for their content.

Training sessions to empower youth with skills in digital marketing, web development, and employment skills. 

Professional mentors highlight the importance of documentation and communication between product marketers and product developers to better advance business and serve the target audience.

The youth learned the principles for User Experience Designers, which are, to design for your users and not for yourself. 

Also, the importance of copywriting for a business and its audience, branding and tone of voice,  journey maps, which are activities that serve to better understand one’s audience, and opportunities through the users’ emotions. 

The interview and resume skills presentation was about various topics, such as how to  make a positive impression and sell yourself. 

The youth staff who participated in this program have continued to successfully grow their careers with other companies and organizations.